Skip to main content

About us_

Communication and Marketing · Health Sector

We are a communications and marketing agency. We create healthy brands

We transform brands·
We transform brands·
We transform brands·
We transform brands·
We transform brands·
We transform brands·

About us_

Communication and Marketing · Health Sector

We are a communications and marketing agency. We create healthy brands

We transform brands·
We transform brands·
We transform brands·
We transform brands·
We transform brands·
We transform brands·

Our aim is to help our clients make their brands healthier in order to build a healthier world_

Transformation

We transform brands by defining and implementing customised communication strategies for each client, with the direct involvement of the persons in charge of each business area.

Experience

We have more than 25 years of experience in the sector and a large team of professionals prepared for the new reality of communication as a guarantee of the success of each project.

Corporate and
Public Affairs

We provide strategic consultancy and advisory services in communications and public relations to companies, organizations and government institutions.

  • Health communication agency services.
  • Strategic communication planning.
  • Heath brand reputation management.
  • Media relations.
  • Health sector marketing.
  • Lobbying.
  • Corporate Social Responsibility (CSR) and ESG (Enviromental, Social, Governance).

One Health

As a communications and PR agency, we advise our clients on the need to communicate and educate about the importance of addressing health challenges from a global and integrated perspective.

  • Creation of awareness-raising campaigns.
  • Development of educational materials on Health.
  • Social Media management.
  • Public Relations (PR)
  • Development of internal communication programs.

Events

We plan, organize and execute all kind of events. From meetings and conferences to corporate events, product launches and celebrations.

  • Organization events for the Health sector.
  • Planning and strategy.
  • Creative event design.
  • Supplier management and coordination.
  • Event logistics.
  • Event coordination and execution.

Administration,
Finance & HR

Excellence is not only achieved by communicating. This division ensures the quality of the entire value chain of our services and guarantees an excellent customer experience. Also at the administrative level.

  • Management of the company´s finances.
  • Budget control.
  • Talent management.
  • Policy and procedure development.
  • Supplier management.

Our team_

Pedro Cano

President and CEO

Transparent, loyal and hearty are three good words to describe me. I only need my family, friends and the happiness of those around me. I regard myself as fortunate and I prefer the countryside to the beach. A simple meal, taking a walk with my loved ones and a bit of Dire Straits as background music makes me feel at peace with the world.

BERBĒS has been a benchmark in communication in the health sector for 25 years. Our experience allows us to look to the past and face the future with knowledge, innovation and enthusiasm.

Pedro Cano

President and CEO

Luz de Partearroyo

Executive director & Administration, Finance & HR Director

I picture a perfect day as not having to get up early, being at the seaside with loved ones, eating olives and chocolate; dancing and singing Alaska’s ‘A quién le importa’ at the top of my voice. I like summer and the sea; travelling and chatting with the people I love. When it rains, the moist countryside reminds me of the summers of my childhood in a tiny village, where most people were farmers. In the harvesting season, when it rained, everywhere filled with that fragrance of countryside and moist wheat. A piece of advice to my childhood self: listen to everything, look at everything, try everything, do everything, always go forwards because you can.

Sara Fernández

Administration and HR executive

Administration, Finance
& HR Division

Unlike many people, winter is my favourite season. I’m a fan of Christmas, reading and rain. Storms put me in a good mood… and the smell of wet earth brings me back to beautiful memories. My family is the most important thing in my life, together with my friends, they complement me and make me who I am: someone who is sincere, loyal and values a sense of humour.

María Gallardo

Executive director

Books, music, beach, sun, a fresh custard apple… Words to define myself. Jonathan Franzen, Chavela Vargas, Cádiz, Truman Capote, the Rolling Stones. My people. Almadraba tuna; summer light. Childhood friendships; feeling that time is not passing by, mutual understanding, affection, understanding. Words.

Elena Mosteiro

Administration and General Services Executive

Administration, Finance
& HR Division

I am reserved, fun, tidy; I also enjoy travel, the beach, the family and sayings. Time and patience leads to science, is my favourite saying. If I could travel through time, I would go forward into the future, although I would also go back to meet Leonardo da Vinci and, on the way, pay a visit to my childhood self to tell her: “Enjoy everything around you”.

Ana García

Account Executive

Corporate and Public Affairs

Madrid saw my birth and has seen me grow. I let myself go by intuition, something that has stuck to me from being a Scorpio. The best moments are the improvised and the last minute ones. Going on trips and concerts are among my favourites, although I never say no to a gastronomic plan. And if it´s with family or friends, even better.

Paula Delgado

Division Assistant Manager

One Health

What I most like in the world is to see my daughter’s laugh, although I wouldn’t turn my nose up at a good karaoke. The smell of sun cream, seawater and summer storms bring me back to my childhood and to Punky Brewster, my favourite series when I was a little girl. If I could go back there, I would tell my childhood self to value the pros and cons of everything in order to take the right decision; and to give your grandparents lots of hugs because the day will come when you’ll be missing them. I value my friends who are always there, despite the time and the distance.

María González

Division Manager

Events

To be happy, enjoy myself working, walk along the beach, stroke my cat, the smell of Nenuco, the light of spring … I like Madrid, but Ireland is on my list of destinations. I ask the future to keep me healthy for many, many years; and perhaps a superpower… teletransportation!

Isabel Torres

Deputy Director

One Health

I have been addicted to the TV and series since I was a little girl -ask me anything you like and I can put you right. I also like sayings and anything to do with Zaragoza and my home village. I love history and travelling so I would take a trip through many periods over the centuries but I would end up choosing the 19th and early 20th centuries (the roaring twenties!). Among the songs I can’t help dancing to is ‘Mil campanas suenan en mi corazón’ and anything by El Canto del Loco or the Spanish bands of the 1980s.

Rosa Serrano

Division Director

Corporate and Public Affairs

I would read Truman Capote’s ‘In Cold Blood’ over and over again; Meanwhile, I sing and dance to ‘Friday I’m in Love’ by The Cure. I picture my perfect day as a swimming-pool party, eating gazpacho and Spanish omelette, summer is my favourite season of the year for some reason. If you were to ask me about work I would say that what I like most is speaking to journalists from lots of media outlets and learning how each one works. In friends, I value that they are ones who remain just like the first day even if we have spent a lot of time apart. A superpower: Being invisible.

Carmen Rodríguez

Division Manager

One Health

For me, a perfect day would have 36 hours, at least! It would be a sunny day, the temperature would be pleasant and I wouldn’t be watching the clock (or my mobile). No need to get up early, no rushing. A good breakfast, a long walk with the finest company, reading and writing for a good while, a conversation in which you learn and laugh, an extra session of affection and red wine with a cheese board. The seaside, my friends very close and ending up with a dance to ‘I gotta feeling’ by Black Eyed Peas.

Ángeles López

Communication Manager en Fresenius Medical Care

Health is everything, and more so to me. My whole working life has been linked to health: first in nursing, then journalism, and now in communication. People say that I am a calm person, maybe it is so, because I like the tranquil sea, the sound of the leaves moving in the wind and a quiet conversation. I am clueless of some details and observant of others, I think my attention is focused on the little things, as Serrat said, because I capture looks, smiles and even fleeting thoughts well. I totally agree that what is essential is invisible to the eye; that is what the heart is for. In this profession, although it may seem otherwise, the soul and the heart are essential for the message to fulfil its purpose.

Lucila Rodríguez

Account Executive

One Health

The good weather, feeling the salt on my skin and being with my family in front of the sea listening to flamenco music is what makes me happy, as well as playing with my daughter. I love meeting people, traveling to new places and trying different foods. My life motto: ‘Hakuna Matata: Live and be happy’.

Vanesa Martín

Senior Account Executive

One Health

My favourite season is summer, I would constantly live in it. What relaxes me the most and fills me with peace is to sit and watch the sunset listening to the sea in the background. Documentaries about the curiosities of the marine world are my favourite. I am a keen observer, which is why I have always wanted binoculars to look beyond my reach. I love to travel and when I do, I try to squeeze as much out of my days as possible, so I plan what to do each day, but if plans change, I turn every unexpected event into a new experience.

Joaquín Soto

Account Executive

One Health

The best day begins and ends with a cup of coffee. I am an irredeemable fan of comics and videogames who loves talking about training routines, health issues or whatever you want, but in person and without consulting our mobile phone. A bit obstinate, reasonably reserved and very familiar. The best writing is born with background music that awakens childhood memories.

Ana Serrano

Account Executive

One Health

I am passionate about being a journalist. Since I was a child, I felt very happy listening to the radio or watching television to find out what was going on around me. I also love the beach, especially La Carihuela, a fishing village near Malaga where I stepped foot onto the sand for the first time when I was only two years old. Whenever I have the opportunity, I travel there to walk by the sea or take refuge in a book while listening to the sound of the waves. I have the feeling that nothing bad can happen there, just like when I am with the people I love, my greatest treasure.

Alejandra Galindo

Senior Account Executive

Corporate and Public Affairs

Reading and rereading those books that touch you at the right moment, books by Murakami, Auster, Millás and so many others. Listening to music and discovering new bands, going to the cinema to see Wes Anderson films and leaving with the smile of a happy child. Spending time with my daughter Violeta, laughing and being surprised together. Chatting with friends and looking for that complicity in words that brings us closer. Painting furniture in unusual colours, or getting on the bus and simply looking out of the window, without thinking about anything. All that makes me happy.

Cristina Cañadas

Senior Account Executive

Corporate and Public Affairs

My perfect plan: A sunny autumn day in the country with the yellow leaves of the trees, my family and friends and ending the day next to a fireplace. I adore the smell of firewood coming from peoples’ chimneys, perhaps because I have spent such a big part of my life in a village in the Alcarria, where the fire is always lit.

In my profession, what I like most is teamwork and the fact that I learn something new every day.
A book to read again and again? The Clan of the Cave Bear

Cecilia Gregorio

Account Executive

One Health

Are you from the south or from Extremadura? Extremeña in all my pores. Yes! my accent gives me away, and after 20 years in the capital I still keep that little bit 😉 of my land, which I miss every day ... but I also keep the capital that gave me lovely things like the great family I have, the little parties with belly laughs included ... And what else? That I am an unconditional reader, curious to the max, a traveler when they let me... and that there is no episode of Grey's Anatomy that I can't resist, despite its 20 seasons.

Alejandra Galindo

Senior Account Executive

One Health

If I had to define myself in two words, they would be commitment and perseverance. I enjoy taking on new challenges and feel excited about achieving them. I love getting pumped up with some 60s-70s rock and roll, going out with friends, traveling, exploring new places, and reading. My family is the spark that lights up my days.

Great Place
To Work_

GPTW is an entity dedicated to recognizing and building great places to work. This is one of the most prestigious national and international recognitions in the field of people management and business strategy, which is awarded annually to the best employers in the world.

The experience of employees at BERBĒS
89
of employees think that this is an excellent place to work
100
of employees say they are treated well, regardless of their position in the company
89
of collaborators maintain that they can count on the cooperation of others
95
of employees declare that when they see what they achieve, they feel proud
89
of employees think that this is an excellent place to work
100
of employees say they are treated well, regardless of their position in the company
89
of collaborators maintain that they can count on the cooperation of others
95
of employees declare that when they see what they achieve, they feel proud

Exclusive partner_

GHMC is the largest and most robust network of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-lingual experiences that drive meaningful global change.

With more than 700 health-specialist communications professionals spanning more than a dozen disciplines, our partners share a belief in insights-driven strategies and a commitment to collaboration.

BERBĒS is the exclusive Spanish partner agency of Global Health Marketing & Communications (GHMC).

Today, GHMC has capabilities and reach into more than 60 countries. For more information, visit the website or their networks

Socio exclusivo_

GHMC is the largest and most robust network of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-lingual experiences that drive meaningful global change.

With more than 700 health-specialist communications professionals spanning more than a dozen disciplines, our partners share a belief in insights-driven strategies and a commitment to collaboration.

BERBĒS is the exclusive Spanish partner agency of Global Health Marketing & Communications (GHMC).

Today, GHMC has capabilities and reach into more than 60 countries. For more information, visit the website or their networks