Communication and Marketing · Health Sector
We are a communications and marketing agency. We create healthy brands
We transform brands·
We transform brands·
We transform brands·
We transform brands·
We transform brands·
We transform brands·
About us_
Communication and Marketing · Health Sector
We are a communications and marketing agency. We create healthy brands
We transform brands·
We transform brands·
We transform brands·
We transform brands·
We transform brands·
We transform brands·
Our aim is to help our clients make their brands healthier in order to build a healthier world_
Transformation
We transform brands by defining and implementing customised communication strategies for each client, with the direct involvement of the persons in charge of each business area.
Experience
We have more than 25 years of experience in the sector and a large team of professionals prepared for the new reality of communication as a guarantee of the success of each project.
Corporate and
Public Affairs
We provide strategic consultancy and advisory services in communications and public relations to companies, organizations and government institutions.
- Health communication agency services.
- Strategic communication planning.
- Heath brand reputation management.
- Media relations.
- Health sector marketing.
- Lobbying.
- Corporate Social Responsibility (CSR) and ESG (Enviromental, Social, Governance).
One Health
As a communications and PR agency, we advise our clients on the need to communicate and educate about the importance of addressing health challenges from a global and integrated perspective.
- Creation of awareness-raising campaigns.
- Development of educational materials on Health.
- Social Media management.
- Public Relations (PR)
- Development of internal communication programs.
Events
We plan, organize and execute all kind of events. From meetings and conferences to corporate events, product launches and celebrations.
- Organization events for the Health sector.
- Planning and strategy.
- Creative event design.
- Supplier management and coordination.
- Event logistics.
- Event coordination and execution.
Administration,
Finance & HR
Excellence is not only achieved by communicating. This division ensures the quality of the entire value chain of our services and guarantees an excellent customer experience. Also at the administrative level.
- Management of the company´s finances.
- Budget control.
- Talent management.
- Policy and procedure development.
- Supplier management.
Our team_
”BERBĒS has been a benchmark in communication in the health sector for 25 years. Our experience allows us to look to the past and face the future with knowledge, innovation and enthusiasm.
Pedro Cano
President and CEO
Administration, Finance
& HR Division
Unlike many people, winter is my favourite season. I’m a fan of Christmas, reading and rain. Storms put me in a good mood… and the smell of wet earth brings me back to beautiful memories. My family is the most important thing in my life, together with my friends, they complement me and make me who I am: someone who is sincere, loyal and values a sense of humour.
Administration, Finance
& HR Division
I am reserved, fun, tidy; I also enjoy travel, the beach, the family and sayings. Time and patience leads to science, is my favourite saying. If I could travel through time, I would go forward into the future, although I would also go back to meet Leonardo da Vinci and, on the way, pay a visit to my childhood self to tell her: “Enjoy everything around you”.
Corporate and Public Affairs
Madrid saw my birth and has seen me grow. I let myself go by intuition, something that has stuck to me from being a Scorpio. The best moments are the improvised and the last minute ones. Going on trips and concerts are among my favourites, although I never say no to a gastronomic plan. And if it´s with family or friends, even better.
One Health
What I most like in the world is to see my daughter’s laugh, although I wouldn’t turn my nose up at a good karaoke. The smell of sun cream, seawater and summer storms bring me back to my childhood and to Punky Brewster, my favourite series when I was a little girl. If I could go back there, I would tell my childhood self to value the pros and cons of everything in order to take the right decision; and to give your grandparents lots of hugs because the day will come when you’ll be missing them. I value my friends who are always there, despite the time and the distance.
Events
To be happy, enjoy myself working, walk along the beach, stroke my cat, the smell of Nenuco, the light of spring … I like Madrid, but Ireland is on my list of destinations. I ask the future to keep me healthy for many, many years; and perhaps a superpower… teletransportation!
One Health
I have been addicted to the TV and series since I was a little girl -ask me anything you like and I can put you right. I also like sayings and anything to do with Zaragoza and my home village. I love history and travelling so I would take a trip through many periods over the centuries but I would end up choosing the 19th and early 20th centuries (the roaring twenties!). Among the songs I can’t help dancing to is ‘Mil campanas suenan en mi corazón’ and anything by El Canto del Loco or the Spanish bands of the 1980s.
Corporate and Public Affairs
I would read Truman Capote’s ‘In Cold Blood’ over and over again; Meanwhile, I sing and dance to ‘Friday I’m in Love’ by The Cure. I picture my perfect day as a swimming-pool party, eating gazpacho and Spanish omelette, summer is my favourite season of the year for some reason. If you were to ask me about work I would say that what I like most is speaking to journalists from lots of media outlets and learning how each one works. In friends, I value that they are ones who remain just like the first day even if we have spent a lot of time apart. A superpower: Being invisible.
One Health
For me, a perfect day would have 36 hours, at least! It would be a sunny day, the temperature would be pleasant and I wouldn’t be watching the clock (or my mobile). No need to get up early, no rushing. A good breakfast, a long walk with the finest company, reading and writing for a good while, a conversation in which you learn and laugh, an extra session of affection and red wine with a cheese board. The seaside, my friends very close and ending up with a dance to ‘I gotta feeling’ by Black Eyed Peas.
One Health
The good weather, feeling the salt on my skin and being with my family in front of the sea listening to flamenco music is what makes me happy, as well as playing with my daughter. I love meeting people, traveling to new places and trying different foods. My life motto: ‘Hakuna Matata: Live and be happy’.
One Health
My favourite season is summer, I would constantly live in it. What relaxes me the most and fills me with peace is to sit and watch the sunset listening to the sea in the background. Documentaries about the curiosities of the marine world are my favourite. I am a keen observer, which is why I have always wanted binoculars to look beyond my reach. I love to travel and when I do, I try to squeeze as much out of my days as possible, so I plan what to do each day, but if plans change, I turn every unexpected event into a new experience.
One Health
The best day begins and ends with a cup of coffee. I am an irredeemable fan of comics and videogames who loves talking about training routines, health issues or whatever you want, but in person and without consulting our mobile phone. A bit obstinate, reasonably reserved and very familiar. The best writing is born with background music that awakens childhood memories.
One Health
I am passionate about being a journalist. Since I was a child, I felt very happy listening to the radio or watching television to find out what was going on around me. I also love the beach, especially La Carihuela, a fishing village near Malaga where I stepped foot onto the sand for the first time when I was only two years old. Whenever I have the opportunity, I travel there to walk by the sea or take refuge in a book while listening to the sound of the waves. I have the feeling that nothing bad can happen there, just like when I am with the people I love, my greatest treasure.
Corporate and Public Affairs
Reading and rereading those books that touch you at the right moment, books by Murakami, Auster, Millás and so many others. Listening to music and discovering new bands, going to the cinema to see Wes Anderson films and leaving with the smile of a happy child. Spending time with my daughter Violeta, laughing and being surprised together. Chatting with friends and looking for that complicity in words that brings us closer. Painting furniture in unusual colours, or getting on the bus and simply looking out of the window, without thinking about anything. All that makes me happy.
Corporate and Public Affairs
My perfect plan: A sunny autumn day in the country with the yellow leaves of the trees, my family and friends and ending the day next to a fireplace. I adore the smell of firewood coming from peoples’ chimneys, perhaps because I have spent such a big part of my life in a village in the Alcarria, where the fire is always lit.
In my profession, what I like most is teamwork and the fact that I learn something new every day.
A book to read again and again? The Clan of the Cave Bear
One Health
Are you from the south or from Extremadura? Extremeña in all my pores. Yes! my accent gives me away, and after 20 years in the capital I still keep that little bit 😉 of my land, which I miss every day ... but I also keep the capital that gave me lovely things like the great family I have, the little parties with belly laughs included ... And what else? That I am an unconditional reader, curious to the max, a traveler when they let me... and that there is no episode of Grey's Anatomy that I can't resist, despite its 20 seasons.
One Health
If I had to define myself in two words, they would be commitment and perseverance. I enjoy taking on new challenges and feel excited about achieving them. I love getting pumped up with some 60s-70s rock and roll, going out with friends, traveling, exploring new places, and reading. My family is the spark that lights up my days.
Ethical Code_
At BERBĒS, our work is governed by a set of principles that provide a differential value based on ethics and transparency. As members of the Association of Communication Consultants (ADC) in Spain, we follow its guidelines, ensuring that our internal and external relationships meet the highest standards of professional conduct.
Our framework of best practices is key at BERBĒS, and reflects our commitment to accountability and rigor in all our actions. Through these guidelines, we promote integrity and trustworthiness in each of our activities.
Social Commitment_
Our social commitment includes collaboration with entities dedicated to aid and cooperation, participation in communication actions committed to the SDGs, reduction of our environmental impact, commitment to the well-being of the team and female talent, and best practices.
Great Place
To Work_
GPTW is an entity dedicated to recognizing and building great places to work. This is one of the most prestigious national and international recognitions in the field of people management and business strategy, which is awarded annually to the best employers in the world.
The experience of employees at BERBĒS
Exclusive partner_
GHMC is the largest and most robust network of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-lingual experiences that drive meaningful global change.
With more than 700 health-specialist communications professionals spanning more than a dozen disciplines, our partners share a belief in insights-driven strategies and a commitment to collaboration.
Socio exclusivo_
GHMC is the largest and most robust network of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-lingual experiences that drive meaningful global change.
With more than 700 health-specialist communications professionals spanning more than a dozen disciplines, our partners share a belief in insights-driven strategies and a commitment to collaboration.
”BERBĒS is the exclusive Spanish partner agency of Global Health Marketing & Communications (GHMC).