Success stories_
Third TEVA Humanizing Health Awards
Client: TEVA.
Pharmaceutical Industries LTD.
Humanizing Health, of the Teva Social Forum, is a project in support of more affectionate, friendly, human and warm treatment to achieve more positive results for the patient. In other words, humanising health.
Challenge:
- Give visibility to a benchmark initiative in the health and social sector
- Raise awareness of the need to humanise health from a holistic viewpoint
Third TEVA Humanizing Health Awards
Client: TEVA.
Pharmaceutical
Industries LTD.
Humanizing Health, of the Teva Social Forum, is a project in support of more affectionate, friendly, human and warm treatment to achieve more positive results for the patient. In other words, humanising health.
Challenge:
- Give visibility to a benchmark initiative in the health and social sector
- Raise awareness of the need to humanise health from a holistic viewpoint
STRATEGY
- Grant awards that acknowledge this type of initiative throughout the country.
- Hold an awards ceremony inviting the key agents of the system.
- Develop a communication and online campaign divided into two phases:
- Online teaser that seeks interaction with the audience and its attendance at the event.
- Announcement of winners and management of interviews at national and regional level.
STRATEGY
- Grant awards that acknowledge this type of initiative throughout the country.
- Hold an awards ceremony inviting the key agents of the system.
- Develop a communication and online campaign divided into two phases:
- Online teaser that seeks interaction with the audience and its attendance at the event.
- Announcement of winners and management of interviews at national and regional level.
And do you believe this?
Client: Fundación Patología Dual.
Vinculada a la SEPD.
Dual Pathology Foundation, linked to the Spanish Dual Pathology Society (SEPD), is focused on disseminating scientific knowledge in this field among patients, their relatives and society and therefore it proposes an awareness campaign with regard to these patients.
Challenge:
-
- Explain the main myths with regard to addictions and other mental disorders.
- Give visibility to dual pathology and generate awareness in the general population
And do you believe this?
Client: Fundación
Patología Dual.
Vinculada a la SEPD.
Dual Pathology Foundation, linked to the Spanish Dual Pathology Society (SEPD), is focused on disseminating scientific knowledge in this field among patients, their relatives and society and therefore it proposes an awareness campaign with regard to these patients.
Challenge:
-
- Explain the main myths with regard to addictions and other mental disorders.
- Give visibility to dual pathology and generate awareness in the general population
STRATEGY
1. Teaser phase:
Focused on the online dissemination de 10 videos, each containing a myth or controversy with regard to addictions and mental disorders. Celebrities from the Spanish sphere collaborated altruistically, asking at the end of each video “And you believe this?”. This led to the creation of the www.ytutelocrees.es website and the social profiles in which these videos are hosted with a survey of the population to discover whether or not they believed each myth.
2. Presentation and explanation:
The website was changed, revealing the promotors of the campaign and publishing other videos featuring experts and relatives/patients, who dispelled and/or clarified each of the 10 controversies/myths of the first phase. The campaign was presented to the media at a press conference attended by the principal generalist media and the results of the online survey were published in an ebook.
RESULTS
Awards:
2nd Prize in the Albert Jovell Awards Forum
1st Prize 2017 AGM Global HealthPR
Total audience
11M people
STRATEGY
1. Teaser phase::
Focused on the online dissemination de 10 videos, each containing a myth or controversy with regard to addictions and mental disorders. Celebrities from the Spanish sphere collaborated altruistically, asking at the end of each video “And you believe this?”. This led to the creation of the www.ytutelocrees.es website and the social profiles in which these videos are hosted with a survey of the population to discover whether or not they believed each myth.
2. Presentation and explanation:
The website was changed, revealing the promotors of the campaign and publishing other videos featuring experts and relatives/patients, who dispelled and/or clarified each of the 10 controversies/myths of the first phase. The campaign was presented to the media at a press conference attended by the principal generalist media and the results of the online survey were published in an ebook.
RESULTS
Awards:
2nd Prize in the Albert Jovell Awards Forum
1st Prize 2017 AGM Global HealthPR
Total audience
11M people