Bristol Myers Squibb
Art as a driver of MS awareness
Coinciding with World Multiple Sclerosis Day, we wanted to make the daily routine of patients with multiple sclerosis (MS) visible and empower them through art and therapy with the campaign: Multiplicarte
Client
01
Showing the reality and the world of people with MS through the illustrations of two artists, while the patients had a session with their therapist.
02
We had the collaboration of Naranjalidady Ana Santos who portrayed on canvas two patients with this disease. In addition, the campaign included the voices of these protagonists and a clinical psychologist who works with this Foundation.
03
The patients´ profiles were very different, so as to show the depth and breadth of the disease in the lives of the people suffering from it, and in their environment as well.
04
In a positive, friendly and close tone, the illustrators achieved to collect and capture those important and necessary elements for the patients, showing their reality, seen from other eyes.
05
This entire process was recorded on video so that it could be shared with the general public. several audiovisual pieces that were disseminated through different channels.
06
Different videos were recorded and disseminated through the illustrators, patients, and patient associations´social profiles. Aimed at the media, several press releases were prepared and interviews with general and specialized media were managed.
Results
Continuity
Given the success of the action, the campaign will be continued in new editions. Collaboration with patient institutions was key to the development and success of the action, as well as the sensitivity of the patients, and the talent and empathy of the illustrators. It has been another way of approaching and showing this reality that is presented in very different ways.
Art as a driver of MS awareness
Info
What is it about?
Client
Challenge
Coinciding with World Multiple Sclerosis Day, we wanted to make the daily routine of patients with multiple sclerosis (MS) visible and empower them through art and therapy with the campaign: Multiplicarte
Strategy
How was it carried out?
01
Showing the reality and the world of people with MS through the illustrations of two artists, while the patients had a session with their therapist.
02
We had the collaboration of Naranjalidady Ana Santos who portrayed on canvas two patients with this disease. In addition, the campaign included the voices of these protagonists and a clinical psychologist who works with this Foundation.
03
The patients´ profiles were very different, so as to show the depth and breadth of the disease in the lives of the people suffering from it, and in their environment as well.
04
In a positive, friendly and close tone, the illustrators achieved to collect and capture those important and necessary elements for the patients, showing their reality, seen from other eyes.
05
This entire process was recorded on video so that it could be shared with the general public. several audiovisual pieces that were disseminated through different channels.
06
Different videos were recorded and disseminated through the illustrators, patients, and patient associations´social profiles. Aimed at the media, several press releases were prepared and interviews with general and specialized media were managed.
Results
What were the objectives achieved?
Continuity
Given the success of the action, the campaign will be continued in new editions. Collaboration with patient institutions was key to the development and success of the action, as well as the sensitivity of the patients, and the talent and empathy of the illustrators. It has been another way of approaching and showing this reality that is presented in very different ways.
