TEVA
Award that recognizes a more humane Health
Humanizing Health, of the Teva Social Forum, is a project that defends the affective, close, human and warm treatment to achieve more positive results for the patient. In other words: humanising health.
Client
Challenge
- Give visibility to a benchmark initiative in the health and social sector
- Raise awareness of the need to humanise health from a holistic viewpoint
01
Call for awards that recognize this type of initiative throughout the country.
02
Organize an awards ceremony, inviting key players of the system
03
Development of an online and offline communication campaign in two phases:
04
Online teaser that seeks interaction with the audience and their attendance at the event
05
Announcement of the winners and management of interviews at the national and regional level
Results
Participation edition
Participation has increased in each edition, to more than 56 entries.
Participation media
Participation of the written and audiovisual media, both specialised and general, mostly with reports on asthma and COPD.
Award that recognizes a more humane Health
Info
What is it about?
Client
Info
Humanizing Health, of the Teva Social Forum, is a project that defends the affective, close, human and warm treatment to achieve more positive results for the patient. In other words: humanising health.
Challenge
- Give visibility to a benchmark initiative in the health and social sector
- Raise awareness of the need to humanise health from a holistic viewpoint
Strategy
How was it carried out?
01
Call for awards that recognize this type of initiative throughout the country.
02
Organize an awards ceremony, inviting key players of the system
03
Development of an online and offline communication campaign in two phases:
04
Online teaser that seeks interaction with the audience and their attendance at the event
05
Announcement of the winners and management of interviews at the national and regional level
Results
hat were the objectives achieved?
Participation edition
Participation has increased in each edition, to more than 56 entries.
Participation media
Participation of the written and audiovisual media, both specialised and general, mostly with reports on asthma and COPD.
