AEDV National Congress
AEDV National Congress
Enhancing the role of dermatologists
In December 2021, the AEDV (Spanish Academy of Dermatology and Venereology) held its first face-to-face National Congress in Bilbao since the pandemic began, with the aim of raising awareness of the importance of skin health and the role of dermatologists.
Client
Challenge
- Organise the communication, including the face-to-face part, of a major medical congress held in a pandemic.
01
Pre-organisation and scheduling of content
02
Close and continuous contact with speakers and spokespersons
03
Analysis and understanding of the scientific programme´s content
04
Accompaniment of local and displaced journalists, including interview management
05
Development of a communication plan with special emphasis on identifying attractive content adapted to local, specialised and national media.
06
Dissemination of specific content for each type of media, accompanied by audiovisual resources developed ad hoc (photographs, audio, etc.).
Results
Managed interviews
+ 35 (in local, regional, national and specialised health media)
Audience reached
16 million people
Enhancing the role of dermatologists
Info
What is it about?
Client
Info
In December 2021, the AEDV (Spanish Academy of Dermatology and Venereology) held its first face-to-face National Congress in Bilbao since the pandemic began, with the aim of raising awareness of the importance of skin health and the role of dermatologists.
Challenge
- Organise the communication, including the face-to-face part, of a major medical congress held in a pandemic.
Strategy
How was it carried out?
01
Pre-organisation and scheduling of content
02
Close and continuous contact with speakers and spokespersons
03
Analysis and understanding of the scientific programme´s content
04
Accompaniment of local and displaced journalists, including interview management
05
Development of a communication plan with special emphasis on identifying attractive content adapted to local, specialised and national media.
06
Dissemination of specific content for each type of media, accompanied by audiovisual resources developed ad hoc (photographs, audio, etc.).
Results
What were the objectives achieved?
Managed interviews
+ 35 (in local, regional, national and specialised health media)
Audience reached
16 million people
